Small Business Series #1: The Foundation

You’ve decided to start a business – congratulations! As you bring your ideas to life, take steps to lay a strong foundation for your company. Intentionally tending to key tasks will set your business on a firm path as you prepare your business for growth. YOUR BUSINESS NAME As you consider various names for your … Continue reading Small Business Series #1: The Foundation

Avoid Making This Costly Mistake When Taking Your Brand To The Global Marketplace

WHY CONSIDER INTERNATIONAL TRADEMARK? As companies expand into the international arena, a whole new set of rules apply to protecting your business brand. Building your reputation for quality, and service are only half of the value of your brand – your brand recognition should be protected as a company asset by filing for trademark registration … Continue reading Avoid Making This Costly Mistake When Taking Your Brand To The Global Marketplace

THE VALUE OF OWNING A COPYRIGHT REGISTRATION

With a long history of providing protection in created works in our country, more recent times have shown that litigation against Copyright infringement is on the rise. For Creatives, filing for a Copyright may seem like a nonessential expense, but the following are reasons we strongly recommend setting up your creative work with the best … Continue reading THE VALUE OF OWNING A COPYRIGHT REGISTRATION

Are You Culpable for Trademark Infringement?

If you advertise, post, share, compare, promote, or influence products or services, this question may be at the forefront of your legal concerns. The progression of social media as a prominent marketplace and advertising medium has created new concerns regarding the legalities of trademark protection and trademark infringement. Should I be worried about using trademarks … Continue reading Are You Culpable for Trademark Infringement?

PURSUE GROWTH

More than ever before, tradenames and trademarks are your business identity in the global market. Your business name ensures that potential investors and clients are choosing a product of quality; your product! Choosing a tradename is thoughtful process that helps reflect your vision for the product/service, and your commitment to maintaining quality. We welcome international … Continue reading PURSUE GROWTH