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Make Sure Your Brand Name Isn’t a Liability
What is Liability by Trademark Dilution? One of the strongest reasons to research your potential Trademark name is to avoid the possibility of trademark litigation by way of Trademark Dilution. Trademark Courts are primarily concerned with whether a trademark name causes the public to be confused as to the source of the goods. When the … Continue reading Make Sure Your Brand Name Isn’t a Liability
Mistakes Trademark Owners Make: Failure to Research the Trademark
Why Does Research Matter? One of the most common misperceptions regarding Trademarks is that anyone can obtain any Trademark name, logo, or phrase. This may seem to be the case especially as State Trademark Filing is usually a simple process that may not involve an extensive tradename and category search like the Federal registration process. … Continue reading Mistakes Trademark Owners Make: Failure to Research the Trademark
Avoid Making This Mistake as a Trademark Owner
Obtaining a certificate of Trademark Registration may seem like the final step in earning the rights to a Trademark, yet owners should be aware of potential assumptions that can be costly. The responsibilities of owning a trademark include: Showing that TM is being used in association with the sale of a good/service. Demonstrating that the … Continue reading Avoid Making This Mistake as a Trademark Owner
