What Does Brexit mean for Trademark Owners?

Sorting through the implications of the UK exit of their membership to the European Union (EU), has been especially concerning for those with Intellectual Property ownership rights under EU laws. What does Brexit mean for EU Trademark owners, and how does Brexit affect Trademark applicants now? Trademark registration concerns will depend on whether a Trademark … Continue reading What Does Brexit mean for Trademark Owners?

Make Sure Your Brand Name Isn’t a Liability

What is Liability by Trademark Dilution? One of the strongest reasons to research your potential Trademark name is to avoid the possibility of trademark litigation by way of Trademark Dilution. Trademark Courts are primarily concerned with whether a trademark name causes the public to be confused as to the source of the goods. When the … Continue reading Make Sure Your Brand Name Isn’t a Liability

Mistakes Trademark Owners Make: Failure to Research the Trademark

Why Does Research Matter? One of the most common misperceptions regarding Trademarks is that anyone can obtain any Trademark name, logo, or phrase. This may seem to be the case especially as State Trademark Filing is usually a simple process that may not involve an extensive tradename and category search like the Federal registration process. … Continue reading Mistakes Trademark Owners Make: Failure to Research the Trademark

Avoid Making This Mistake as a Trademark Owner

Obtaining a certificate of Trademark Registration may seem like the final step in earning the rights to a Trademark, yet owners should be aware of potential assumptions that can be costly. The responsibilities of owning a trademark include: Showing that TM is being used in association with the sale of a good/service. Demonstrating that the … Continue reading Avoid Making This Mistake as a Trademark Owner

Should Your Trademark Have a Price Tag?

Why are Trademarks Valuable? Your Trademark is the brand identity of your business, products, and services. Your customers begin to associate your Trademark with the level of quality you offer to your customers, and the reputation you have worked steadily to build. Though at Behrends Legal, we recommend filing for a Trademark as early as … Continue reading Should Your Trademark Have a Price Tag?

Avoid Making This Costly Mistake When Taking Your Brand To The Global Marketplace

WHY CONSIDER INTERNATIONAL TRADEMARK? As companies expand into the international arena, a whole new set of rules apply to protecting your business brand. Building your reputation for quality, and service are only half of the value of your brand – your brand recognition should be protected as a company asset by filing for trademark registration … Continue reading Avoid Making This Costly Mistake When Taking Your Brand To The Global Marketplace

Are You Culpable for Trademark Infringement?

If you advertise, post, share, compare, promote, or influence products or services, this question may be at the forefront of your legal concerns. The progression of social media as a prominent marketplace and advertising medium has created new concerns regarding the legalities of trademark protection and trademark infringement. Should I be worried about using trademarks … Continue reading Are You Culpable for Trademark Infringement?

3 Reasons Why A Trademark is Valuable to Your Business

Convey your message. Today, brands are known through easily recognizable logos and names by using combinations of colors, words, phrases, and images we are familiar with. This helps people quickly identify who is sharing the message, selling a product, or offering a service. Think about the logos you’ve come to recognize such as that little … Continue reading 3 Reasons Why A Trademark is Valuable to Your Business